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Plume docs

Introduction

Plume is a complete, self-hosted email-marketing application. You buy it once on CodeCanyon, install it on your own server, and own it outright — no monthly SaaS fees, no per-subscriber pricing, and no data leaving your host.

It’s built to run on ordinary shared hosting: PHP and MySQL, plus a single cron job. No Redis, no background daemon, no build tools required on the server.

What you get

Section titled “What you get”
  • Multi-brand — run several sender identities (from name/email, reply-to, logo) from one install, with a quick brand switcher. Every list, subscriber, and campaign is scoped to its brand.
  • Lists & subscribers — unlimited lists and subscribers, custom fields, search/filter, and CSV import (including Ghost member exports).
  • Segments — build audiences from status and list-membership rules (match all or any) with a live subscriber-count preview.
  • Campaign builder — a drag-and-drop block editor (headings, text, images, buttons, dividers, spacers, and more) with a live email preview and a gallery of ready-made templates. Text blocks are sanitized on render; output is 600px-wide table HTML that works across email clients.
  • Sending — send to a list or a segment through your own SMTP or Amazon SES. Delivery runs off the cron in the background with automatic retries; campaigns lock after sending.
  • Tracking & reports — open and click tracking, per-campaign reports (open/click/unsubscribe rates, top links), and performance charts on the dashboard.
  • Signup forms & double opt-in — every list gets a hosted signup form plus a copy-paste embed snippet for any site. New subscribers confirm via email before they’re active, and one-click unsubscribe (RFC 8058) gives a clean resubscribe path.
  • AI copilot (optional) — bring your own Anthropic API key to draft and refine campaigns conversationally. Plume works fully without it.
  • Automations — welcome series, segment-entry drips, and signup-anniversary sends, authored in the same block builder and driven off the same one-minute cron.

Requirements at a glance

Section titled “Requirements at a glance”
  • PHP 8.2+ with the extensions pdo_mysql, openssl, mbstring, ctype, curl, fileinfo, dom
  • MySQL 8 or MariaDB 10.6+
  • One cron job (every minute)

Ready to install? Head to Installation.