Audience

Brands

Every list, subscriber, segment, and campaign belongs to a brand — a sender identity with its own name, from-address, reply-to, and logo. A quick switcher in the header changes which brand you’re working in; nothing is shared or visible across brands. Manage brands under Settings → Brands.

Lists

Lists are the basic unit you send to. Create one under Audience → Lists, then open it to view and manage its subscribers, or import a CSV. A list’s subscriber count is shown on the list index.

Subscribers

Each subscriber has one of three statuses:

• pending — signed up but hasn’t confirmed (double opt-in) yet
• active — confirmed and eligible to receive campaigns
• unsubscribed — opted out; never sent to again

The subscribers table supports search (by email or name) and filtering by status. Add or edit a subscriber directly, or remove one entirely.

Custom fields

Custom fields are created automatically by CSV import: any column that isn’t email, name, or subscribed_to_emails becomes a field (e.g. a “Company” or “Plan” column) — there’s no separate field-management screen. Once a field exists, it appears on every subscriber’s edit form so you can fill in or change per-subscriber values by hand; a value is only stored where you’ve filled one in.

Segments

A segment is a saved, live audience rule built from two condition types:

• Status — subscriber status is / is not active, pending, or unsubscribed
• List membership — subscriber is on / is not on a specific list

Combine multiple conditions with match all (AND) or match any (OR). The segment builder shows a live preview — matching count, percentage of your total audience, and a sample of matching subscribers — as you add or change conditions. Segments can be used as a campaign’s audience or as an automation trigger.

Importing subscribers

From a list’s page, open Import and paste in CSV data. The email column is required; name is recognized if present; any other column becomes a custom field automatically.

Ghost member exports

If the CSV includes a subscribed_to_emails column (Ghost’s members-export format), the import is Ghost-aware: rows marked subscribed (true/1) import as active, and opted-out or blank rows are skipped entirely — nothing pending gets created for them. Without that column, every imported row lands as pending, same as a generic CSV, so it still goes through normal confirmation before it’s active.

Re-importing the same file is safe: a row whose email already exists updates that subscriber (and its custom fields) instead of duplicating it.