Tracking & reports
Open and click tracking
Section titled “Open and click tracking”Every campaign email gets a per-recipient, signed tracking pixel and per-link click URLs rewritten into it at send time. Opening the email or clicking a link records the event against that specific recipient — nothing relies on a third-party tracking service.
Campaign reports
Section titled “Campaign reports”Each sent campaign has its own report page showing:
- Opens over the first 48 hours — an hourly timeline starting from the campaign’s first send, so you can see engagement as it rolls in.
- Top links — the five most-clicked links in the campaign, with click counts.
- Rates — unique open rate and unique click rate, each calculated against the number of emails actually sent (not queued or failed).
Dashboard
Section titled “Dashboard”The dashboard gives a running view across your whole brand:
- Subscriber growth over the last 30 days.
- Send volume over the last 14 days (emails actually delivered per day).
- Recent campaigns — your last 5 queued or sent campaigns with their open and click rates, so you can compare performance at a glance without opening each report.
Unsubscribe
Section titled “Unsubscribe”Every campaign email carries List-Unsubscribe and List-Unsubscribe-Post headers per
RFC 8058 — mail clients that support one-click
unsubscribe (Gmail, most major providers) can unsubscribe a recipient with no page load and no
confirmation click required.
Recipients who instead click the link directly land on a hosted unsubscribe page confirming they’re unsubscribed, with a link back to the signup form if they change their mind.
Once a subscriber is unsubscribed, their status flips immediately and they’re excluded from any send still in progress — the send worker checks status at send time, not just at queue time, so an in-flight campaign never emails someone who unsubscribed after it was queued.